Joanne Domeniconi is the Co-founder & Chief Discovery Officer at The Grommet. Founded in 2008, The Grommet is the place to discover and shop for innovative and exciting products. Each weekday The Grommet launches new products and tells the story of every one and the people behind them.  

At The Grommet, Joanne guides the Discovery of emerging consumer products in sixteen different industries including Gift, Consumer Tech, Housewares, Hardware, Toy, Pet, Beauty, Fitness, Outdoor and Apparel.  

Joanne spent her early career at Stride Rite Corporation where she held various Retail Merchandising, Buying and Product Development roles during a 20 year career in footwear. She served as Vice President of Product Development for Keds, the sneaker company, before founding The Grommet. 

In 2014, Joanne was invited to The White House to be recognized for The Grommet’s positive impact on the Maker Movement and the launch of The Grommet Wholesale. In 2015, she co-authored The Grommet’s ebook, Makers Who Made It, the story of 100 successful Maker businesses.  Joanne is on the Board of Directors for the United Inventors Association  (http://www.uiausa.org), a graduate of Simmons College and lives in Massachusetts.