NewCo Boston 2017

Session Title: A Look to What’s Next: Emerging Tech-Driven Trends and their Impact on Brand Experiences
Through the lens of Cramer, a global brand experience agency, we will uncover the emerging trends, technologies, and strategies that will be impacting the experiences that brands deliver for their audiences. We will start with an exploration of our newly renovated studios and showcase how our exploration of the “future of work” strategies were brought to life with technology and design. This will be followed by a fast moving, trend spotting presentation that will inspire both big transformations and small experiments. Finally, we will wrap with hands-on demos of the new-to-market technologies that marketers need to experience.