Every company is a software company…no really! Marc Andreesen famously wrote that Software is Eating the World. Satya Nadella, and plenty of others, claim that every business will be a software business. It’s catchy, but what does it mean? Join SmartBear Software for a chat over lunch – food’s on us – we’ll give you our perspective on this truly global trend. We’ll share how we see companies of all shapes and sizes bringing this vision to life. No Sales pitches. Just an exchange of ideas with SmartBear product leader, John Purcell. Where is SmartBear? We are located at 450 Artisan Way, Somerville, MA 02145 in Assembly Row. While there is ample parking throughout Assembly Row, the easiest, free parking is available in a garage on the opposite side of the street from the Nike outlet (300 Artisan Way). SmartBear is on the fourth floor of 450 Artisan Way.