NewCo Boston 2017

Session Title: Building Your Company Into a Global Leader in a New Category
Category creation and ownership requires dedication and focus across all facets of your company. Led by One Door CEO E.Y. Snowden, this NewCo discussion will illustrate the process by focusing on how One Door (formerly RBM Technologies) is establishing a strong presence in the retail world, building their company as a global leader in the newly established category of merchandising execution.
Attendees will get an overview of what is involved in a holistic category creation campaign, from messaging and internal awareness to marketing programs and media adoption. A case study profiling a cornerstone of the campaign, the first ever state of merchandising execution survey, will be presented as well as an interactive merchandising execution game on an 70” touchscreen.